In mid-2011, the Management Board decided to systematically coordinate and measure these activities. To this end, Corporate Responsibility (CR) was established at the Group level as a management approach. The fall of 2011 saw the CR management launch event, which was presided over by Dr. Wolfgang Eder, Chairman of the Management Board. At the same time, a Corporate Responsibility Steering Committee was established, in which the Environment, Research and Development, Legal, Compliance, Communications, Human Resources, International Business Relations, and Investor Relations Departments are represented by the respective heads of the respective units. Furthermore, the function of a Corporate Responsibility Manager was established as the contact person for all members of the Steering Committee. The responsibility of the Steering Committee is to bundle the various CR measures and guide them in a joint direction and to ensure that CR communications are well-structured.