voestalpine’s corporate strategy focuses on leadership in innovation, technology, and quality. Research and development thus are integral to the company’s business model. The ongoing development of new products and production processes is indispensable for voestalpine as it aims to differentiate itself from the competition and maintain its technology leadership. Innovation that responds to customers’ needs thus ensures the company’s success in the long term. voestalpine also works to ensure that absolutely all projects related to the development of products and processes make a positive contribution to sustainability. Sustainability criteria to which all R&D projects can be allocated without exception were introduced to this end.